Linguistic Screening

"Taking your business into a foreign market is an already complex task due to the red tape that needs to be covered. The name is what will hook your audience, and it needs to convey your product or services while also being universal."

Screening for speech, Language and communication needs

Linguistic screening is a linguistic technique for evaluating names of products, companies or services that will be used in another country. For example, entrepreneurs or individuals who want to position their products in Asian or European markets. This service that we offer is carried out to ensure that the names are easily pronounced and understood in the target languages, dialects or countries.
Linguistic screening analyzes the names in terms of:
Connotation, Pronunciation, Sound, Spelling, Semantic meaning, Use.

Western businesses greatly overestimate how product names travel. Linguistics screening takes into account how a product name can be pronounced in its target language. Understanding how a product name sounds in your target market is critical when attempting to sell products in countries like China. The Chinese language has wildly different tones, and even the sounds chosen by the speaker can be framed as positive or negative, greatly affecting the meaning.

Translate »
Contact Us
Escanea el código
Hola 👋
¿En qué podemos ayudarte?